Have you ever wondered why some posts go so popular? Why are they shared several times over and over and across several social media platforms? Why the popularity? Is there a secret? What’s the deal with viral posts?
Having popular posts is actually good for your brand but how do you employ this technique to your marketing campaigns? How do you launch this? Actually there are several methods to make your post go down as viral. Today, we will let you in our “secret”.
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Here’s what you can do:
Content – Almost a no-brainer, but you have to have the right content. People like to check out engaging videos or clips. People like to be entertained. Comedic or funny videos are easily shared by people. People like to share these kinds of videos as well, clips that bring in lots of laughter.
Put up content that catches people’s attention. Usually, something that evokes an emotion within your viewers/followers. Whether it’s laughter or a post with a heart – make sure it’s attention worthy.
And if you have a blog, put up content that is curated and catchy. These days, some blogging platforms allow sharing easier. So make sure you have a share-friendly page. It’s really advantageous if your platforms have quick sharing buttons to Facebook, Twitter, and other social media.
Freebies – Who doesn’t love free stuff? Mention the word free and it will surely gather some interest. You can give your followers something of value. You can provide free downloads such as guides, how-tos, and so on. You can even write an eBook that they can download for free!
Another way of doing this is organizing some online contests within your site. Contests with prizes encourages people to engage and share your post. Who doesn’t want to be a winner?
Joining forums – Yet another way to be in the know and to socialize is through online forums or even online chat groups. Find forums that is in the same niche of yours and register. Engage with the members and you can get referrals this way. You can surely increase your network by being part of forums and group chats.
Email – if you have a mailing list, take advantage of this. If you haven’t started one yet, it’s time to create one for yourself. Send information or advertisements to your mailing list. When you have a mailing list, it’s easier to send out your content. It makes information dissemination quicker and it reaches a lot of people with one blast.
Controversy – You can also post information about recent controversies. People like to talk about controversial updates so if you want to go viral, post about the most talked about issues and concerns. This will surely attract interest and if it’s controversial enough, it’s worth sharing.
Here are just some ideas to make your posts go down as viral. What can we deduce from all of this? It’s important that you have exciting and interesting content and information. When people find it catchy enough, they will surely share it to their own networks.